97 Design Co. is a modern kids clothing brand based out of a small town in Iowa. We started the brand in 2019, and over the years we have design items that all kids and parents will love. Our pieces are designed with little ones in mind as our son, Henry, is the driving force behind the brand. From buttery soft fabric to classic graphics, we have it all. We promise to provide high-quality products and strives to make everyone as comfortable and confident in the clothing they wear.